American Swan, a USA fashion tag that has a world-wide presence has roped in Shruthi Hassan to endorse their products. American Swan is a global online fashion and lifestyle brand, who launched operations in India late last year. The American Swan collection is an eclectic mix of lifestyle products spanning categories like men's and women's apparel, footwear, accessories, fashion jewelry, beauty & fragrance and home products.
The excited Shruthi posted in approval, on her micro-blog, "Delighted to join @AmericanSwan #FashionCountry! Love the threads - very stylish & SO comfortable!"
The CEO of American Swan, Anurag Rajpal says "The American Swan brand, its products as well as our marketing approach is aimed to connect with the youth. Shruti as our choice of as a brand ambassador is keeping in mind the spirit of the youth: someone who is vivacious, fun and someone who dreams without fear. She is a young and multi-talented actress who dons many hats. Apart from being a fine actress, she has also made a mark as a singer and composer. We are confident that with this association American Swan will be seen as a brand that celebrates the dreams and aspirations of the youth."
Shruthi has already endorsed other brands like Cornetto and Kalanjali.
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